Color

#e490a0

#e490a0
hex#e490a0
rgbrgb(228, 144, 160)
hslhsl(349, 61%, 73%)
oklchoklch(0.744 0.103 7.5)
Closest name: Foxy Pink (#db95ab)Relative luminance 0.3898

Colors that go with #e490a0

Charcoal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #e490a0

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90e4d5

#e490ca · #e4ab90

#a0e490 · #90a0e4

Split-complementary

Open in tool →

#90e4ab · #90cae4

#cae490 · #90e4d5 · #ab90e4

Contrast

#e490a0 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #d1425c as the text (4.52:1)
  • AAA: use #a4283f as the text (7.11:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.14:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e490a0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e490a0 reads as warm, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e490a0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e490a0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e490a0-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md