Color

#e3974f

#e3974f
hex#e3974f
rgbrgb(227, 151, 79)
hslhsl(29, 73%, 60%)
oklchoklch(0.739 0.127 62.1)
Closest name: sandybrown (#f4a460)Relative luminance 0.3903

Colors that go with #e3974f

Charcoal, Cornflower Blue and Deep Sky Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4f9be3

#e34f51 · #e3e14f

#4fe397 · #974fe3

Split-complementary

Open in tool →

#4fe3e1 · #4f51e3

#51e34f · #4f9be3 · #e14fe3

Contrast

#e3974f as textRatioAAAA largeAAAFix
Aaon white
2.38:1failfailfail
  • AA: use #ac611b as the text (4.69:1)
  • AAA: use #844b15 as the text (7:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.15:1)
Aaon black
8.81:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e3974f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e3974f reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e3974f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e3974f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e3974f-c4b49c-62cbcb-2d2c1f-f1e9e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md