Color

#e378af

#e378af
hex#e378af
rgbrgb(227, 120, 175)
hslhsl(329, 66%, 68%)
oklchoklch(0.709 0.146 349.4)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3286

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78e3ac

#e178e3 · #e37879

#afe378 · #78afe3

Split-complementary

Open in tool →

#79e378 · #78e3e1

#e3e178 · #78e3ac · #7879e3

Contrast

#e378af as textRatioAAAA largeAAAFix
Aaon white
2.77:1failfailfail
  • AA: use #d53085 as the text (4.57:1)
  • AAA: use #a12163 as the text (7.21:1)
  • AA: or shift the background to #333333 (4.56:1)
  • AAA: or shift the background to #0d0d0d (7.01:1)
Aaon black
7.57:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e378af as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e378af reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e378af
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e378af and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e378af-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md