Color

#e378aa

#e378aa
hex#e378aa
rgbrgb(227, 120, 170)
hslhsl(332, 66%, 68%)
oklchoklch(0.707 0.144 352)
Closest name: Embarrassed (#ee7799)Relative luminance 0.3267

Colors that go with #e378aa

Charcoal, Light Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78e3b1

#e378e0 · #e37b78

#aae378 · #78aae3

Split-complementary

Open in tool →

#78e37b · #78e0e3

#e0e378 · #78e3b1 · #7b78e3

Contrast

#e378aa as textRatioAAAA largeAAAFix
Aaon white
2.79:1failfailfail
  • AA: use #d5347f as the text (4.54:1)
  • AAA: use #a5225f as the text (7.01:1)
  • AA: or shift the background to #333333 (4.53:1)
  • AAA: or shift the background to #0a0a0a (7.1:1)
Aaon black
7.53:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e378aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e378aa reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e378aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e378aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e378aa-c49caa-62cb67-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md