Color

#e240a4

#e240a4
hex#e240a4
rgbrgb(226, 64, 164)
hslhsl(323, 74%, 57%)
oklchoklch(0.637 0.219 347.2)
Closest name: Fanatic Fuchsia (#ee1199)Relative luminance 0.2252

Colors that go with #e240a4

Cadet Blue, Charcoal and Tomato lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#40e27e

#d040e2 · #e24053

#a4e240 · #40a4e2

Split-complementary

Open in tool →

#53e240 · #40e2d0

#e2d040 · #40e27e · #4053e2

Contrast

#e240a4 as textRatioAAAA largeAAAFix
Aaon white
3.82:1failpassfail
  • AA: use #d92093 as the text (4.59:1)
  • AAA: use #a4196f as the text (7.13:1)
  • AA: or shift the background to #1a1a1a (4.56:1)
Aaon black
5.5:1passpassfail
  • AAA: use #e868b7 as the text (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #e240a4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#e240a4 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #e240a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #e240a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e240a4-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md