Color

#dd97bf

#dd97bf
hex#dd97bf
rgbrgb(221, 151, 191)
hslhsl(326, 51%, 73%)
oklchoklch(0.757 0.098 344.4)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.4127

Colors that go with #dd97bf

Charcoal, Dark Sea Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #dd97bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97ddb5

#d997dd · #dd979c

#bfdd97 · #97bfdd

Split-complementary

Open in tool →

#9cdd97 · #97ddd9

#ddd997 · #97ddb5 · #979cdd

Contrast

#dd97bf as textRatioAAAA largeAAAFix
Aaon white
2.27:1failfailfail
  • AA: use #c3468d as the text (4.58:1)
  • AAA: use #96316a as the text (7.13:1)
  • AA: or shift the background to #404040 (4.57:1)
  • AAA: or shift the background to #212121 (7.1:1)
Aaon black
9.25:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #dd97bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#dd97bf reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #dd97bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #dd97bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/dd97bf-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md