Color

#da90c8

#da90c8
hex#da90c8
rgbrgb(218, 144, 200)
hslhsl(315, 50%, 71%)
oklchoklch(0.745 0.115 336)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3902

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#90daa3

#c890da · #da90a3

#c8da90 · #90c8da

Split-complementary

Open in tool →

#a3da90 · #90dac8

#dac890 · #90daa3 · #90a3da

Contrast

#da90c8 as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #c144a1 as the text (4.56:1)
  • AAA: use #913079 as the text (7.23:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.15:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #da90c8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#da90c8 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #da90c8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #da90c8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/da90c8-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md