Color

#d990da

#d990da
hex#d990da
rgbrgb(217, 144, 218)
hslhsl(299, 50%, 71%)
oklchoklch(0.751 0.13 326.3)
Closest name: Dream Vapour (#cc99ee)Relative luminance 0.3976

Colors that go with #d990da

Taupe, Dark Sea Green and Dark Khaki lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#91da90

#b490da · #da90b6

#dad990 · #90dad9

Split-complementary

Open in tool →

#b6da90 · #90dab4

#dab490 · #91da90 · #90b6da

Contrast

#d990da as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #bd40bf as the text (4.52:1)
  • AAA: use #8c2f8e as the text (7.21:1)
  • AA: or shift the background to #3d3d3d (4.63:1)
  • AAA: or shift the background to #1f1f1f (7.03:1)
Aaon black
8.95:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d990da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d990da reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d990da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d990da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d990da-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md