# #d990da

A color — cool, light, clean, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#d990da`
- RGB: rgb(217, 144, 218)
- HSL: hsl(299, 50%, 71%)
- OKLCH: oklch(0.751 0.13 326.3)
- Relative luminance: 0.3976
- Nearest named color: Dream Vapour (#cc99ee, Δ 3.606) — https://brandsweets.com/colors/dream-vapour
- Moods: cool, light, clean, modern
- Page: https://brandsweets.com/colors/d990da

## Tints & shades

- Tints (toward white): #dd9cde, #dfa3e0, #e3afe4, #e7bae8, #ebc6ec, #eecdee, #f2d9f2, #f6e4f6, #f8ecf9, #fcf7fc
- Shades (toward black): #d075d1, #c85ec9, #be44c1, #a638a8, #903091, #752877, #5b1f5c, #401641, #2a0e2a, #0f050f

## Harmonies

- Complementary: #91da90
- Analogous: #b490da, #da90b6
- Triadic: #dad990, #90dad9
- Split-complementary: #b6da90, #90dab4
- Tetradic: #dab490, #91da90, #90b6da

## Colors that go with #d990da

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Midnight Blue** #191970 [pool] — 4 real palettes, including Lavender Haze and Railway's brand system put Midnight Blue beside #d990da, as the text colour against it. Seen in: Lavender Haze (https://brandsweets.com/palettes/playful#lavender-haze), Railway (https://brandsweets.com/colors/brands/railway-app), Lavender Milk (https://brandsweets.com/palettes/light#lavender-milk), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #d990da in 5 real palettes, including Blossom and Meadow, as the text colour against it. Seen in: Blossom (https://brandsweets.com/palettes/light#blossom), Meadow (https://brandsweets.com/palettes/light#meadow), Macaron (https://brandsweets.com/palettes/light#macaron), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/taupe
- **Dark Sea Green** #8fbc8f [harmony: complementary] — Dark Sea Green sits directly opposite #d990da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkseagreen
- **Dark Khaki** #bdb76b [harmony, pool: split] — Dark Khaki is a split-complement of #d990da: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Midnight Luxe (https://brandsweets.com/palettes/luxury#midnight-luxe). — https://brandsweets.com/colors/darkkhaki
- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #d990da: softer than #000 and cool enough to feel like part of the same palette. Seen in: Auth0 (https://brandsweets.com/colors/brands/auth0-com), Mercury (https://brandsweets.com/colors/brands/mercury-com). — https://brandsweets.com/colors/charcoal
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #d990da in 3 real palettes, including Meadow and Supabase's brand system, as the lead colour. Seen in: Meadow (https://brandsweets.com/palettes/light#meadow), Supabase (https://brandsweets.com/colors/brands/supabase), Obsidian (https://brandsweets.com/colors/brands/obsidian-md). — https://brandsweets.com/colors/emerald-green
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #d990da: 3 real palettes, including Macaron and Crypto.com's brand system, as the supporting colour. Seen in: Macaron (https://brandsweets.com/palettes/light#macaron), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Sand** #c2b280 [harmony, pool: triadic] — Sand completes a triad with #d990da — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sand

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #bd40bf (4.52:1); AA: background → #3d3d3d (4.63:1); AAA: text → #8c2f8e (7.21:1); AAA: background → #1f1f1f (7.03:1)
- On black (#000000): 8.95:1 — AA pass, AA-large pass, AAA pass

## Fonts for this mood

- clean: https://brandsweets.com/fonts/mood/clean
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/d990da-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#d990da" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.