Color

#d978aa

#d978aa
hex#d978aa
rgbrgb(217, 120, 170)
hslhsl(329, 56%, 66%)
oklchoklch(0.695 0.134 348.9)
Closest name: palevioletred (#db7093)Relative luminance 0.3109

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78d9a7

#d778d9 · #d97879

#aad978 · #78aad9

Split-complementary

Open in tool →

#79d978 · #78d9d7

#d9d778 · #78d9a7 · #7879d9

Contrast

#d978aa as textRatioAAAA largeAAAFix
Aaon white
2.91:1failfailfail
  • AA: use #c94087 as the text (4.6:1)
  • AAA: use #9b2c65 as the text (7.14:1)
  • AA: or shift the background to #303030 (4.54:1)
  • AAA: or shift the background to #050505 (7:1)
Aaon black
7.22:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d978aa as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d978aa reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d978aa
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d978aa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d978aa-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md