Color

#d91c12

#d91c12
hex#d91c12
rgbrgb(217, 28, 18)
hslhsl(3, 85%, 46%)
oklchoklch(0.565 0.219 29.4)
Closest name: Angry Tomato (#d82029)Relative luminance 0.1563

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#12cfd9

#d9126b · #d97f12

#12d91c · #1c12d9

Split-complementary

Open in tool →

#12d97f · #126bd9

#6bd912 · #12cfd9 · #7f12d9

Contrast

#d91c12 as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #af160e as the text (7.13:1)
Aaon black
4.13:1failpassfail
  • AA: use #e71d13 as the text (4.58:1)
  • AAA: use #f26a63 as the text (7.02:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d91c12 as the background.

Brands using this color

Fonts for this mood

#d91c12 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d91c12
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d91c12 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d91c12-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md