Color

#f0544c

#f0544c
hex#f0544c
rgbrgb(240, 84, 76)
hslhsl(3, 85%, 62%)
oklchoklch(0.656 0.193 26.7)
Closest name: Amour (#ee5851)Relative luminance 0.2539

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4ce8f0

#f04c96 · #f0a64c

#4cf054 · #544cf0

Split-complementary

Open in tool →

#4cf0a6 · #4c96f0

#96f04c · #4ce8f0 · #a64cf0

Contrast

#f0544c as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #e71d13 as the text (4.58:1)
  • AAA: use #af160e as the text (7.13:1)
  • AA: or shift the background to #212121 (4.66:1)
Aaon black
6.08:1passpassfail
  • AAA: use #f26a63 as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #f0544c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#f0544c reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #f0544c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #f0544c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/f0544c-c4a39c-62cb9d-2d261f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md