Color

#d77fab

#d77fab
hex#d77fab
rgbrgb(215, 127, 171)
hslhsl(330, 52%, 67%)
oklchoklch(0.704 0.121 349.3)
Closest name: Fading Love (#c973a2)Relative luminance 0.3257

Colors that go with #d77fab

Charcoal, Light Sea Green and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fd7ab

#d77fd7 · #d77f7f

#abd77f · #7fabd7

Split-complementary

Open in tool →

#7fd77f · #7fd7d7

#d7d77f · #7fd7ab · #7f7fd7

Contrast

#d77fab as textRatioAAAA largeAAAFix
Aaon white
2.8:1failfailfail
  • AA: use #c44585 as the text (4.63:1)
  • AAA: use #973063 as the text (7.19:1)
  • AA: or shift the background to #333333 (4.52:1)
  • AAA: or shift the background to #0a0a0a (7.08:1)
Aaon black
7.51:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d77fab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d77fab reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d77fab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d77fab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d77fab-c49cab-62cb64-2d1f20-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md