Color

#d4977d

#d4977d
hex#d4977d
rgbrgb(212, 151, 125)
hslhsl(18, 50%, 66%)
oklchoklch(0.729 0.082 44)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3761

Colors that go with #d4977d

Cadet Blue, Charcoal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d4977d

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7dbad4

#d47d8e · #d4c27d

#7dd497 · #977dd4

Split-complementary

Open in tool →

#7dd4c2 · #7d8ed4

#8ed47d · #7dbad4 · #c27dd4

Contrast

#d4977d as textRatioAAAA largeAAAFix
Aaon white
2.46:1failfailfail
  • AA: use #b05e3b as the text (4.66:1)
  • AAA: use #86472d as the text (7.11:1)
  • AA: or shift the background to #3b3b3b (4.55:1)
  • AAA: or shift the background to #1a1a1a (7.06:1)
Aaon black
8.52:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d4977d as the background.

Brands using this color

Fonts for this mood

#d4977d reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d4977d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d4977d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d4977d-c4ad9c-62cbb8-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md