Color

#d490da

#d490da
hex#d490da
rgbrgb(212, 144, 218)
hslhsl(295, 50%, 71%)
oklchoklch(0.746 0.127 323.9)
Closest name: Dream Vapour (#cc99ee)Relative luminance 0.3901

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#96da90

#af90da · #da90bb

#dad490 · #90dad4

Split-complementary

Open in tool →

#bbda90 · #90daaf

#daaf90 · #96da90 · #90bbda

Contrast

#d490da as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #b644c1 as the text (4.58:1)
  • AAA: use #893091 as the text (7.25:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.14:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d490da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d490da reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d490da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d490da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d490da-c19fbf-9dcb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md