Color

#d40cd1

#d40cd1
hex#d40cd1
rgbrgb(212, 12, 209)
hslhsl(301, 89%, 44%)
oklchoklch(0.611 0.276 329.1)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1886

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd410

#740cd4 · #d40c6d

#d1d40c · #0cd1d4

Split-complementary

Open in tool →

#6dd40c · #0cd474

#d4740c · #0cd410 · #0c6dd4

Contrast

#d40cd1 as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #cf0ccc as the text (4.59:1)
  • AAA: use #9a0998 as the text (7.33:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #f448f1 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40cd1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40cd1 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40cd1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40cd1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40cd1-c19fbc-93cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md