Color

#d40ca2

#d40ca2
hex#d40ca2
rgbrgb(212, 12, 162)
hslhsl(315, 89%, 44%)
oklchoklch(0.586 0.247 342.7)
Closest name: Aphroditean Fuchsia (#dd14ab)Relative luminance 0.1687

Colors that go with #d40ca2

Denim, Sea Green and Dark Cyan lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cd43e

#a20cd4 · #d40c3e

#a2d40c · #0ca2d4

Split-complementary

Open in tool →

#3ed40c · #0cd4a2

#d4a20c · #0cd43e · #0c3ed4

Contrast

#d40ca2 as textRatioAAAA largeAAAFix
Aaon white
4.8:1passpassfail
  • AAA: use #a40a7d as the text (7.2:1)
Aaon black
4.37:1failpassfail
  • AA: use #d90da6 as the text (4.56:1)
  • AAA: use #f556cd as the text (7.1:1)
  • AA: or shift the background to #fafafa (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40ca2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40ca2 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40ca2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40ca2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40ca2-c19fb4-7bcb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md