Color

#d40248

#d40248
hex#d40248
rgbrgb(212, 2, 72)
hslhsl(340, 98%, 42%)
oklchoklch(0.554 0.221 14.6)
Closest name: Akari Red (#c90b42)Relative luminance 0.1451

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#02d48e

#d402b1 · #d42502

#48d402 · #0248d4

Split-complementary

Open in tool →

#02d425 · #02b1d4

#b1d402 · #02d48e · #2502d4

Contrast

#d40248 as textRatioAAAA largeAAAFix
Aaon white
5.38:1passpassfail
  • AAA: use #b1023c as the text (7.13:1)
Aaon black
3.9:1failpassfail
  • AA: use #e8024f as the text (4.55:1)
  • AAA: use #fd5d93 as the text (7.16:1)
  • AA: or shift the background to #ebebeb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d40248 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d40248 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d40248
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d40248 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d40248-c49ca5-62cb75-2d211f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md