Color

#d401df

#d401df
hex#d401df
rgbrgb(212, 1, 223)
hslhsl(297, 99%, 44%)
oklchoklch(0.617 0.287 325.6)
Closest name: Drunk-Tank Pink (#dd11dd)Relative luminance 0.1935

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0cdf01

#6501df · #df017b

#dfd401 · #01dfd4

Split-complementary

Open in tool →

#7bdf01 · #01df65

#df6501 · #0cdf01 · #017bdf

Contrast

#d401df as textRatioAAAA largeAAAFix
Aaon white
4.31:1failpassfail
  • AA: use #cb01d5 as the text (4.66:1)
  • AAA: use #9a01a2 as the text (7.24:1)
  • AA: or shift the background to #0d0d0d (4.51:1)
Aaon black
4.87:1passpassfail
  • AAA: use #f543fe as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d401df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d401df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d401df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d401df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d401df-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md