Color

#d39ddd

#d39ddd
hex#d39ddd
rgbrgb(211, 157, 221)
hslhsl(291, 48%, 74%)
oklchoklch(0.768 0.107 321.1)
Closest name: plum (#dda0dd)Relative luminance 0.4318

Colors that go with #d39ddd

Charcoal, Emerald Green and Midnight Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a6dd9d

#b39ddd · #dd9dc6

#ddd39d · #9dddd3

Split-complementary

Open in tool →

#c6dd9d · #9dddb3

#ddb39d · #a6dd9d · #9dc6dd

Contrast

#d39ddd as textRatioAAAA largeAAAFix
Aaon white
2.18:1failfailfail
  • AA: use #ae4abf as the text (4.63:1)
  • AAA: use #853493 as the text (7.22:1)
  • AA: or shift the background to #424242 (4.61:1)
  • AAA: or shift the background to #242424 (7.12:1)
Aaon black
9.64:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d39ddd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d39ddd reads as cool, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d39ddd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d39ddd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d39ddd-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md