Color

#d397bf

#d397bf
hex#d397bf
rgbrgb(211, 151, 191)
hslhsl(320, 41%, 71%)
oklchoklch(0.746 0.089 339.5)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3974

Colors that go with #d397bf

Charcoal, Dark Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d397bf

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3ab

#c997d3 · #d397a1

#bfd397 · #97bfd3

Split-complementary

Open in tool →

#a1d397 · #97d3c9

#d3c997 · #97d3ab · #97a1d3

Contrast

#d397bf as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #b75295 as the text (4.51:1)
  • AAA: use #8c3b71 as the text (7.05:1)
  • AA: or shift the background to #3d3d3d (4.63:1)
  • AAA: or shift the background to #1f1f1f (7.02:1)
Aaon black
8.95:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397bf reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397bf-c19fb2-72cb62-2d1f23-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md