Color

#d397bc

#d397bc
hex#d397bc
rgbrgb(211, 151, 188)
hslhsl(323, 41%, 71%)
oklchoklch(0.745 0.086 341.9)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3961

Colors that go with #d397bc

Charcoal, Dark Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #d397bc

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3ae

#cc97d3 · #d3979e

#bcd397 · #97bcd3

Split-complementary

Open in tool →

#9ed397 · #97d3cc

#d3cc97 · #97d3ae · #979ed3

Contrast

#d397bc as textRatioAAAA largeAAAFix
Aaon white
2.35:1failfailfail
  • AA: use #b75290 as the text (4.54:1)
  • AAA: use #8c3b6d as the text (7.09:1)
  • AA: or shift the background to #3d3d3d (4.62:1)
  • AAA: or shift the background to #1f1f1f (7:1)
Aaon black
8.92:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397bc as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397bc reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397bc
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397bc and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397bc-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md