Color

#d397b9

#d397b9
hex#d397b9
rgbrgb(211, 151, 185)
hslhsl(326, 41%, 71%)
oklchoklch(0.744 0.084 344.3)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3948

Colors that go with #d397b9

Charcoal, Dark Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3b1

#cf97d3 · #d3979b

#b9d397 · #97b9d3

Split-complementary

Open in tool →

#9bd397 · #97d3cf

#d3cf97 · #97d3b1 · #979bd3

Contrast

#d397b9 as textRatioAAAA largeAAAFix
Aaon white
2.36:1failfailfail
  • AA: use #b7528b as the text (4.57:1)
  • AAA: use #8c3b69 as the text (7.13:1)
  • AA: or shift the background to #3d3d3d (4.6:1)
  • AAA: or shift the background to #1c1c1c (7.22:1)
Aaon black
8.9:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397b9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397b9 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397b9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397b9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397b9-c19fae-67cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md