Color

#d397b6

#d397b6
hex#d397b6
rgbrgb(211, 151, 182)
hslhsl(329, 41%, 71%)
oklchoklch(0.743 0.082 346.9)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.3936

Colors that go with #d397b6

Charcoal, Dark Sea Green and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3b4

#d297d3 · #d39798

#b6d397 · #97b6d3

Split-complementary

Open in tool →

#98d397 · #97d3d2

#d3d297 · #97d3b4 · #9798d3

Contrast

#d397b6 as textRatioAAAA largeAAAFix
Aaon white
2.37:1failfailfail
  • AA: use #b75286 as the text (4.6:1)
  • AAA: use #8c3b65 as the text (7.17:1)
  • AA: or shift the background to #3d3d3d (4.59:1)
  • AAA: or shift the background to #1c1c1c (7.2:1)
Aaon black
8.87:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397b6 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397b6 reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397b6
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397b6 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397b6-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md