Color

#d397ad

#d397ad
hex#d397ad
rgbrgb(211, 151, 173)
hslhsl(338, 41%, 71%)
oklchoklch(0.741 0.077 355.4)
Closest name: Exotic Lilac (#d198b5)Relative luminance 0.39

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#97d3bd

#d397cb · #d39f97

#add397 · #97add3

Split-complementary

Open in tool →

#97d39f · #97cbd3

#cbd397 · #97d3bd · #9f97d3

Contrast

#d397ad as textRatioAAAA largeAAAFix
Aaon white
2.39:1failfailfail
  • AA: use #b8567a as the text (4.52:1)
  • AAA: use #903c5b as the text (7.04:1)
  • AA: or shift the background to #3d3d3d (4.55:1)
  • AAA: or shift the background to #1c1c1c (7.14:1)
Aaon black
8.8:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d397ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d397ad reads as warm, light, clean. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d397ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d397ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d397ad-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md