Color

#d37cd5

#d37cd5
hex#d37cd5
rgbrgb(211, 124, 213)
hslhsl(299, 51%, 66%)
oklchoklch(0.711 0.156 326.3)
Closest name: orchid (#da70d6)Relative luminance 0.3307

Colors that go with #d37cd5

Medium Sea Green, Taupe and Light Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7ed57c

#a77cd5 · #d57caa

#d5d37c · #7cd5d3

Split-complementary

Open in tool →

#aad57c · #7cd5a7

#d5a77c · #7ed57c · #7caad5

Contrast

#d37cd5 as textRatioAAAA largeAAAFix
Aaon white
2.76:1failfailfail
  • AA: use #be3ec1 as the text (4.52:1)
  • AAA: use #8d2e8e as the text (7.21:1)
  • AA: or shift the background to #333333 (4.58:1)
  • AAA: or shift the background to #0d0d0d (7.05:1)
Aaon black
7.61:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d37cd5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d37cd5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d37cd5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d37cd5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d37cd5-c19fbd-96cb62-2d1f27-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md