Color

#d010da

#d010da
hex#d010da
rgbrgb(208, 16, 218)
hslhsl(297, 86%, 46%)
oklchoklch(0.611 0.279 325.8)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1884

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1bda10

#6b10da · #da107f

#dad010 · #10dad0

Split-complementary

Open in tool →

#7fda10 · #10da6b

#da6b10 · #1bda10 · #107fda

Contrast

#d010da as textRatioAAAA largeAAAFix
Aaon white
4.4:1failpassfail
  • AA: use #cc10d5 as the text (4.56:1)
  • AAA: use #9a0ca1 as the text (7.14:1)
  • AA: or shift the background to #080808 (4.55:1)
Aaon black
4.77:1passpassfail
  • AAA: use #ea54f2 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d010da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#d010da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d010da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d010da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d010da-c19fbe-9acb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md