Color

#d0012e

#d0012e
hex#d0012e
rgbrgb(208, 1, 46)
hslhsl(347, 99%, 41%)
oklchoklch(0.542 0.218 22.1)
Closest name: Akari Red (#c90b42)Relative luminance 0.1363

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#01d0a3

#d00195 · #d03c01

#2ed001 · #012ed0

Split-complementary

Open in tool →

#01d03c · #0195d0

#95d001 · #01d0a3 · #3c01d0

Contrast

#d0012e as textRatioAAAA largeAAAFix
Aaon white
5.64:1passpassfail
  • AAA: use #b20127 as the text (7.18:1)
Aaon black
3.73:1failpassfail
  • AA: use #e90133 as the text (4.52:1)
  • AAA: use #fe5d80 as the text (7.09:1)
  • AA: or shift the background to #e6e6e6 (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #d0012e as the background.

Brands using this color

Fonts for this mood

#d0012e reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #d0012e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #d0012e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d0012e-c49ca0-62cb82-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md