Brand color
ClickUp Primary
#7612fargb(118, 18, 250)hsl(266, 96%, 53%)oklch(0.519 0.284 291.1)ClickUp Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 2 public brands that use it and the palettes it appears in.
Colors that go with ClickUp Primary
Olive Green, Deep Sky Blue and Medium Slate Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Olive Green #808000
complementaryOlive Green sits directly opposite ClickUp Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with ClickUp Primary: 3 real palettes, including Render's brand system and Kraken's brand system, as the supporting colour.
Medium Slate Blue #7b68ee
shippedMedium Slate Blue shows up next to ClickUp Primary in 3 real palettes, including ClickUp's brand system and Stripe's brand system, as the supporting colour.
Midnight Blue #191970
shipped3 real palettes, including Kraken's brand system and Lavender Haze put Midnight Blue beside ClickUp Primary, as the lead colour.
Forest Green #228b22
split-complementForest Green is a split-complement of ClickUp Primary: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is ClickUp Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shippedTwo real palettes: Signal's brand system and Zillow's brand system put Blue beside ClickUp Primary, as the supporting colour.
Charcoal #36454f
neutralCharcoal is the text near-black for ClickUp Primary: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use ClickUp Primary
Tints & shades
Harmonies
Contrast
| ClickUp Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.49:1 | pass | pass | fail |
|
Aaon black | 3.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with ClickUp Primary as the background.
Brands using this color
Fonts for this mood
ClickUp Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #7612fa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/7612fa-b29cc4-dfd74e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md