Color

#cc978e

#cc978e
hex#cc978e
rgbrgb(204, 151, 142)
hslhsl(9, 38%, 68%)
oklchoklch(0.724 0.066 29.7)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3692

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ec3cc

#cc8ea4 · #ccb78e

#8ecc98 · #988ecc

Split-complementary

Open in tool →

#8eccb7 · #8ea4cc

#a4cc8e · #8ec3cc · #b78ecc

Contrast

#cc978e as textRatioAAAA largeAAAFix
Aaon white
2.5:1failfailfail
  • AA: use #b05e4f as the text (4.61:1)
  • AAA: use #86473c as the text (7.05:1)
  • AA: or shift the background to #383838 (4.68:1)
  • AAA: or shift the background to #171717 (7.16:1)
Aaon black
8.38:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cc978e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#cc978e reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cc978e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cc978e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cc978e-c4a79c-62cba8-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md