Color

#cc968f

#cc968f
hex#cc968f
rgbrgb(204, 150, 143)
hslhsl(7, 37%, 68%)
oklchoklch(0.723 0.066 27.2)
Closest name: Beauty and the Beach (#c99680)Relative luminance 0.3663

Colors that go with #cc968f

Cadet Blue, Charcoal and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #cc968f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8fc5cc

#cc8fa6 · #ccb48f

#8fcc96 · #968fcc

Split-complementary

Open in tool →

#8fccb4 · #8fa6cc

#a6cc8f · #8fc5cc · #b48fcc

Contrast

#cc968f as textRatioAAAA largeAAAFix
Aaon white
2.52:1failfailfail
  • AA: use #b05f54 as the text (4.55:1)
  • AAA: use #85453d as the text (7.2:1)
  • AA: or shift the background to #383838 (4.65:1)
  • AAA: or shift the background to #171717 (7.11:1)
Aaon black
8.33:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #cc968f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#cc968f reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #cc968f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #cc968f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/cc968f-c4a59c-62cba4-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md