Color

#c978ab

#c978ab
hex#c978ab
rgbrgb(201, 120, 171)
hslhsl(322, 43%, 63%)
oklchoklch(0.676 0.119 342.4)
Closest name: Fading Love (#c973a2)Relative luminance 0.2879

Colors that go with #c978ab

Taupe, Cadet Blue and Medium Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#78c996

#be78c9 · #c97883

#abc978 · #78abc9

Split-complementary

Open in tool →

#83c978 · #78c9be

#c9be78 · #78c996 · #7883c9

Contrast

#c978ab as textRatioAAAA largeAAAFix
Aaon white
3.11:1failpassfail
  • AA: use #b95093 as the text (4.53:1)
  • AAA: use #8e396f as the text (7.08:1)
  • AA: or shift the background to #2b2b2b (4.56:1)
Aaon black
6.76:1passpassfail
  • AAA: use #cb7cae as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c978ab as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c978ab reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c978ab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c978ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c978ab-c19fb1-6ecb62-2d1f22-f0e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md