Color

#c430cf

#c430cf
hex#c430cf
rgbrgb(196, 48, 207)
hslhsl(296, 62%, 50%)
oklchoklch(0.601 0.247 325)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1835

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3bcf30

#7530cf · #cf308a

#cfc430 · #30cfc4

Split-complementary

Open in tool →

#8acf30 · #30cf75

#cf7530 · #3bcf30 · #308acf

Contrast

#c430cf as textRatioAAAA largeAAAFix
Aaon white
4.5:1failpassfail
  • AA: use #c02fca as the text (4.67:1)
  • AAA: use #912499 as the text (7.2:1)
  • AA: or shift the background to #050505 (4.53:1)
Aaon black
4.67:1passpassfail
  • AAA: use #d66edd as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c430cf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c430cf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c430cf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c430cf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c430cf-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md