Color

#c40edd

#c40edd
hex#c40edd
rgbrgb(196, 14, 221)
hslhsl(293, 88%, 46%)
oklchoklch(0.595 0.278 321.8)
Closest name: Awkward Purple (#d208cc)Relative luminance 0.1727

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26dd0e

#5d0edd · #dd0e8d

#ddc40e · #0eddc4

Split-complementary

Open in tool →

#8ddd0e · #0edd5d

#dd5d0e · #26dd0e · #0e8ddd

Contrast

#c40edd as textRatioAAAA largeAAAFix
Aaon white
4.71:1passpassfail
  • AAA: use #950ba8 as the text (7.26:1)
Aaon black
4.45:1failpassfail
  • AA: use #c90ee1 as the text (4.63:1)
  • AAA: use #e35cf5 as the text (7.12:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c40edd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c40edd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c40edd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c40edd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c40edd-c19fc1-a1cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md