Color

#c374be

#c374be
hex#c374be
rgbrgb(195, 116, 190)
hslhsl(304, 40%, 61%)
oklchoklch(0.67 0.137 329.3)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2781

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#74c379

#a174c3 · #c37496

#bec374 · #74bec3

Split-complementary

Open in tool →

#96c374 · #74c3a1

#c3a174 · #74c379 · #7496c3

Contrast

#c374be as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #b34dac as the text (4.59:1)
  • AAA: use #883a82 as the text (7.06:1)
  • AA: or shift the background to #292929 (4.55:1)
Aaon black
6.56:1passpassfail

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c374be as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c374be reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c374be
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c374be and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c374be-c19fba-8ecb62-2d1f26-eee9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md