Color

#c31d1d

#c31d1d
hex#c31d1d
rgbrgb(195, 29, 29)
hslhsl(0, 74%, 44%)
oklchoklch(0.525 0.199 27.6)
Closest name: Blood Kiss (#c30b0a)Relative luminance 0.1257

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1dc3c3

#c31d70 · #c3701d

#1dc31d · #1d1dc3

Split-complementary

Open in tool →

#1dc370 · #1d70c3

#70c31d · #1dc3c3 · #701dc3

Contrast

#c31d1d as textRatioAAAA largeAAAFix
Aaon white
5.98:1passpassfail
  • AAA: use #ad1a1a as the text (7.14:1)
Aaon black
3.51:1failpassfail
  • AA: use #df2a2a as the text (4.5:1)
  • AAA: use #ea7171 as the text (7.1:1)
  • AA: or shift the background to #e0e0e0 (4.53:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #c31d1d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#c31d1d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #c31d1d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #c31d1d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/c31d1d-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md