Color

#ad1a1a

#ad1a1a
hex#ad1a1a
rgbrgb(173, 26, 26)
hslhsl(0, 74%, 39%)
oklchoklch(0.481 0.181 27.5)
Closest name: Blood Rush (#aa2222)Relative luminance 0.097

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1aadad

#ad1a63 · #ad631a

#1aad1a · #1a1aad

Split-complementary

Open in tool →

#1aad63 · #1a63ad

#63ad1a · #1aadad · #631aad

Contrast

#ad1a1a as textRatioAAAA largeAAAFix
Aaon white
7.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #df2a2a as the text (4.5:1)
  • AAA: use #ea7171 as the text (7.1:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ad1a1a as the background.

Brands using this color

Fonts for this mood

#ad1a1a reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ad1a1a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ad1a1a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ad1a1a-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md