Color

#bf73ae

#bf73ae
hex#bf73ae
rgbrgb(191, 115, 174)
hslhsl(313, 37%, 60%)
oklchoklch(0.657 0.122 335.6)
Closest name: Fading Love (#c973a2)Relative luminance 0.2639

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#73bf84

#a973bf · #bf7389

#aebf73 · #73aebf

Split-complementary

Open in tool →

#89bf73 · #73bfa9

#bfa973 · #73bf84 · #7389bf

Contrast

#bf73ae as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #b0549c as the text (4.57:1)
  • AAA: use #853d75 as the text (7.19:1)
  • AA: or shift the background to #262626 (4.52:1)
Aaon black
6.28:1passpassfail
  • AAA: use #c581b6 as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bf73ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bf73ae reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bf73ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bf73ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bf73ae-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md