Color

#ab4f97

#ab4f97
hex#ab4f97
rgbrgb(171, 79, 151)
hslhsl(313, 37%, 49%)
oklchoklch(0.568 0.149 336.4)
Closest name: Bermuda Onion (#9d5a8f)Relative luminance 0.1648

Colors that go with #ab4f97

Sea Green, Dark Cyan and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4fab63

#914fab · #ab4f69

#97ab4f · #4f97ab

Split-complementary

Open in tool →

#69ab4f · #4fab91

#ab914f · #4fab63 · #4f69ab

Contrast

#ab4f97 as textRatioAAAA largeAAAFix
Aaon white
4.89:1passpassfail
  • AAA: use #853d75 as the text (7.19:1)
Aaon black
4.3:1failpassfail
  • AA: use #b0549c as the text (4.59:1)
  • AAA: use #c581b6 as the text (7.19:1)
  • AA: or shift the background to #f7f7f7 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #ab4f97 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#ab4f97 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #ab4f97
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #ab4f97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/ab4f97-c19fb5-7ecb62-2d1f24-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md