Color

#be72d5

#be72d5
hex#be72d5
rgbrgb(190, 114, 213)
hslhsl(286, 54%, 64%)
oklchoklch(0.672 0.161 318)
Closest name: Lavender (#b56edc)Relative luminance 0.2779

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89d572

#8c72d5 · #d572ba

#d5be72 · #72d5be

Split-complementary

Open in tool →

#bad572 · #72d58c

#d58c72 · #89d572 · #72bad5

Contrast

#be72d5 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #ab4ac9 as the text (4.61:1)
  • AAA: use #8730a1 as the text (7.08:1)
  • AA: or shift the background to #292929 (4.54:1)
Aaon black
6.56:1passpassfail
  • AAA: use #c37dd8 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be72d5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#be72d5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be72d5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be72d5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be72d5-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md