Color

#be274d

#be274d
hex#be274d
rgbrgb(190, 39, 77)
hslhsl(345, 66%, 45%)
oklchoklch(0.529 0.186 12.6)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1293

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#27be99

#be2799 · #be4d27

#4dbe27 · #274dbe

Split-complementary

Open in tool →

#27be4d · #2799be

#99be27 · #27be99 · #4d27be

Contrast

#be274d as textRatioAAAA largeAAAFix
Aaon white
5.85:1passpassfail
  • AAA: use #a52243 as the text (7.22:1)
Aaon black
3.59:1failpassfail
  • AA: use #d63860 as the text (4.59:1)
  • AAA: use #e2738f as the text (7.08:1)
  • AA: or shift the background to #e3e3e3 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #be274d as the background.

Brands using this color

Fonts for this mood

#be274d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #be274d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #be274d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/be274d-c49ca1-62cb7e-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md