Color

#bd73d3

#bd73d3
hex#bd73d3
rgbrgb(189, 115, 211)
hslhsl(286, 52%, 64%)
oklchoklch(0.671 0.157 318.2)
Closest name: Lavender (#b56edc)Relative luminance 0.2778

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8ad373

#8d73d3 · #d373b9

#d3bd73 · #73d3bd

Split-complementary

Open in tool →

#b9d373 · #73d38d

#d38d73 · #8ad373 · #73b9d3

Contrast

#bd73d3 as textRatioAAAA largeAAAFix
Aaon white
3.2:1failpassfail
  • AA: use #aa4dc7 as the text (4.57:1)
  • AAA: use #86329f as the text (7.07:1)
  • AA: or shift the background to #292929 (4.54:1)
Aaon black
6.56:1passpassfail
  • AAA: use #c07bd5 as the text (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd73d3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd73d3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd73d3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd73d3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd73d3-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md