Color

#bd72cb

#bd72cb
hex#bd72cb
rgbrgb(189, 114, 203)
hslhsl(291, 46%, 62%)
oklchoklch(0.666 0.15 321.1)
Closest name: Lavendless (#b86fc2)Relative luminance 0.2717

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7fcb72

#9172cb · #cb72ab

#cbbd72 · #72cbbd

Split-complementary

Open in tool →

#abcb72 · #72cb91

#cb9172 · #7fcb72 · #72abcb

Contrast

#bd72cb as textRatioAAAA largeAAAFix
Aaon white
3.26:1failpassfail
  • AA: use #ac4cbd as the text (4.64:1)
  • AAA: use #833691 as the text (7.24:1)
  • AA: or shift the background to #262626 (4.64:1)
Aaon black
6.43:1passpassfail
  • AAA: use #c27dcf as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd72cb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd72cb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd72cb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd72cb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd72cb-bf9fc1-a4cb62-2d1f29-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md