Color

#bd2c00

#bd2c00
hex#bd2c00
rgbrgb(189, 44, 0)
hslhsl(14, 100%, 37%)
oklchoklch(0.523 0.186 34.3)
Closest name: Bloodshed (#ba271a)Relative luminance 0.1262

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#0091bd

#bd0032 · #bd8a00

#00bd2c · #2c00bd

Split-complementary

Open in tool →

#00bd8a · #0032bd

#32bd00 · #0091bd · #8a00bd

Contrast

#bd2c00 as textRatioAAAA largeAAAFix
Aaon white
5.96:1passpassfail
  • AAA: use #a82700 as the text (7.11:1)
Aaon black
3.52:1failpassfail
  • AA: use #e03400 as the text (4.66:1)
  • AAA: use #ff6333 as the text (7.08:1)
  • AA: or shift the background to #e0e0e0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bd2c00 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bd2c00 reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bd2c00
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bd2c00 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bd2c00-c4aa9c-62cbb1-2d291f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md