Color

#0091bd

#0091bd
hex#0091bd
rgbrgb(0, 145, 189)
hslhsl(194, 100%, 37%)
oklchoklch(0.614 0.12 228.5)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2392

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd2c00

#00bd8a · #0032bd

#bd0091 · #91bd00

Split-complementary

Open in tool →

#bd0032 · #bd8a00

#8a00bd · #bd2c00 · #32bd00

Contrast

#0091bd as textRatioAAAA largeAAAFix
Aaon white
3.63:1failpassfail
  • AA: use #007da3 as the text (4.71:1)
  • AAA: use #005e7a as the text (7.29:1)
  • AA: or shift the background to #1f1f1f (4.54:1)
Aaon black
5.78:1passpassfail
  • AAA: use #00a4d6 as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0091bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#0091bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0091bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0091bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0091bd-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md