Color

#bc769a

#bc769a
hex#bc769a
rgbrgb(188, 118, 154)
hslhsl(329, 34%, 60%)
oklchoklch(0.651 0.099 348)
Closest name: Fading Love (#c973a2)Relative luminance 0.2598

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76bc98

#bb76bc · #bc7677

#9abc76 · #769abc

Split-complementary

Open in tool →

#77bc76 · #76bcbb

#bcbb76 · #76bc98 · #7677bc

Contrast

#bc769a as textRatioAAAA largeAAAFix
Aaon white
3.39:1failpassfail
  • AA: use #ae5b86 as the text (4.53:1)
  • AAA: use #854265 as the text (7.08:1)
  • AA: or shift the background to #242424 (4.58:1)
Aaon black
6.2:1passpassfail
  • AAA: use #c284a4 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc769a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc769a reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc769a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc769a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc769a-c49cac-62cb62-2d1f21-f1e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md