Color

#bc3498

#bc3498
hex#bc3498
rgbrgb(188, 52, 152)
hslhsl(316, 57%, 47%)
oklchoklch(0.563 0.2 340.6)
Closest name: Fandango (#b53389)Relative luminance 0.1541

Colors that go with #bc3498

Sea Green, Denim and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#34bc58

#9c34bc · #bc3453

#98bc34 · #3498bc

Split-complementary

Open in tool →

#53bc34 · #34bc9c

#bc9c34 · #34bc58 · #3453bc

Contrast

#bc3498 as textRatioAAAA largeAAAFix
Aaon white
5.14:1passpassfail
  • AAA: use #982a7b as the text (7.11:1)
Aaon black
4.08:1failpassfail
  • AA: use #c837a1 as the text (4.52:1)
  • AAA: use #d973bd as the text (7.14:1)
  • AA: or shift the background to #f0f0f0 (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc3498 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bc3498 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc3498
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc3498 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc3498-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md