Color

#bc244d

#bc244d
hex#bc244d
rgbrgb(188, 36, 77)
hslhsl(344, 68%, 44%)
oklchoklch(0.524 0.186 11.8)
Closest name: Bleeding Heart (#c02e4c)Relative luminance 0.1249

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#24bc94

#bc2499 · #bc4824

#4dbc24 · #244dbc

Split-complementary

Open in tool →

#24bc48 · #2499bc

#99bc24 · #24bc94 · #4824bc

Contrast

#bc244d as textRatioAAAA largeAAAFix
Aaon white
6:1passpassfail
  • AAA: use #a72044 as the text (7.16:1)
Aaon black
3.5:1failpassfail
  • AA: use #d8315e as the text (4.52:1)
  • AAA: use #e47290 as the text (7.11:1)
  • AA: or shift the background to #e0e0e0 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bc244d as the background.

Brands using this color

Fonts for this mood

#bc244d reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bc244d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bc244d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bc244d-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md