Color

#bb78f2

#bb78f2
hex#bb78f2
rgbrgb(187, 120, 242)
hslhsl(273, 82%, 71%)
oklchoklch(0.693 0.182 307.7)
Closest name: Illicit Purple (#bf77f6)Relative luminance 0.3041

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#aff278

#7e78f2 · #f278ec

#f2bb78 · #78f2bb

Split-complementary

Open in tool →

#ecf278 · #78f27e

#f27e78 · #aff278 · #78ecf2

Contrast

#bb78f2 as textRatioAAAA largeAAAFix
Aaon white
2.97:1failfailfail
  • AA: use #a145ed as the text (4.58:1)
  • AAA: use #7f15d5 as the text (7.07:1)
  • AA: or shift the background to #2e2e2e (4.58:1)
  • AAA: or shift the background to #000000 (7.08:1)
Aaon black
7.08:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb78f2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb78f2 reads as cool, vivid, light. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb78f2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb78f2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb78f2-b79cc4-c4cb62-2d1f2d-eae9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md