Color

#bb77a9

#bb77a9
hex#bb77a9
rgbrgb(187, 119, 169)
hslhsl(316, 33%, 60%)
oklchoklch(0.657 0.107 337.1)
Closest name: Fading Love (#c973a2)Relative luminance 0.2662

Colors that go with #bb77a9

Charcoal, Taupe and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#77bb89

#ab77bb · #bb7787

#a9bb77 · #77a9bb

Split-complementary

Open in tool →

#87bb77 · #77bbab

#bbab77 · #77bb89 · #7787bb

Contrast

#bb77a9 as textRatioAAAA largeAAAFix
Aaon white
3.32:1failpassfail
  • AA: use #ab5995 as the text (4.57:1)
  • AAA: use #814170 as the text (7.18:1)
  • AA: or shift the background to #262626 (4.56:1)
Aaon black
6.32:1passpassfail
  • AAA: use #c082af as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #bb77a9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#bb77a9 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #bb77a9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #bb77a9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/bb77a9-c19fb4-79cb62-2d1f23-efe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md